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Missions change the world

Missions are a new approach for Business Finland. Business Finland's missions accelerate systemic change and help solve major global challenges. Our missions aim to create value for society on a broad scale and identify significant future market opportunities for Finnish companies.



Business Finland has five missions: Digital Native Finland,  Zero Carbon future, Circular Transition for Zero Waste, Healthcare reimagined 2035, and Immersive Digital Life. 

The topics that Business Finland's missions deal with are selected from sectors that are experiencing global changes. This way, missions also provide significant future market opportunities for Finnish companies. The goal of the mission-based approach is to provide Finnish companies with more opportunities to take advantage of future market opportunities.

In practice, missions combine long-term strategic forecasting with assisting companies here and now. In the future, missions will play a strong role in Business Finland's programs, including those that have already started and those that will be started in the future.

Our mission objectives

The goal of the Digital Native Finland mission is to accelerate digital transformation and create a global competitive advantage for Finnish companies. By increasing digital capabilities, we can increase sustainable customer value and raise the productivity of companies to the next level. Investing in the connectivity and data economy of the future together with the development of software expertise will provide our export companies with a competitive advantage and attract foreign investments.

The goal of the Zero Carbon Future mission is to significantly increase Finland's carbon handprint in the world. We focus especially on the energy transition in manufacturing, transport and mobility, as well as in cities, utilizing the possibilities of digitalization and the circular economy. This goal can be reached by actively bringing global developments to the awareness of Finnish companies and guiding innovations to solve the challenges of the future. With the mission, we also want to accelerate the international growth of companies and connect Finnish companies to new value chains emerging in the world.

The goal of the Circular transition for Zero Waste mission is to support Finnish companies in their transition for circular economy and for zero waste in order to increase competitiveness and sustainable growth. We facilitate Finnish circular business models and solutions to be adopted and scaled globally and also circular economy investments to Finland. We are supporting ways to enhance resource productivity and circular material use rate, to create new added value for the economy, and ways to eliminate waste.

The Healthcare Reimagined 2035 mission aims to help address global health challenges such as the continued rise in healthcare costs and the worsening shortage of healthcare workers. The goal of the mission is to harness change and create new business, as well as accelerate the growth, export and investment of companies. The mission aims to make Finland a leading RDI hub in the health sector in Europe and a recognised architect of preventive healthcare.

The objective of the Immersive Digital Life mission is to make Finland a leading architect and enabler of immersive digital life by 2035. Together with partners, Finland will play a strong role in the ecosystems and platforms in the theme, enabling inclusive and accessible participatory experiences for all.

Programs and campaigns

Our programs include Business Finland's internationalization and innovation funding services that are tailored to the goals and target groups of each program. The primary focus of the programs is on networks that provide peer learning and collective strength to players facing the same challenges. The current programs promote the goals of the Digital Native Finland and Zero Carbon Future missions.

Contact us

Mission Lead, Zero Carbon Future

Helena Sarén

+358 40 343 3324
Mission Lead, Digital Native Finland

Janne Järvinen

+358 40 7544 738
Mission Lead, Circular Transition for Zero Waste

Outi Suomi

+358 50 5727 530
Mission Lead, Immersive Digital Life

Sanni Siltanen

+358 50 5850 145
Senior Director, Mission Lead, Healthcare Reimagined 2035

Eeva Salminen

+358 50 5577 679