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South Korea

Business Finland office in South Korea offers advisory services and support for finding local networks and consultants.

Our Services

Advice for Target Market

We help you to plan how to start or grow sales in a specific market:

  • If you have selected the target market – we can offer help on market validation.
  • If you have already validated the target market and you are ready for market entry – we can help to create market entry plan and actions.
  • In case you are already in the market but underperforming – we can help to analyze why and what to do.
Access to Business Contacts

We help you to find meaningful and valuable contacts for your market needs:

  • If you don't know who are the relevant stakeholders you need to know, we can help in mapping the needed contacts.
  • If you know who you need to contact, we can help in providing access to them either by us or by our local network.
  • We can also help you to find reliable local service providers to search for new contacts.
Local Business Behaviour

We provide information on how the business is done in the country and guide you to adjust your operations and behavior according to local business culture.

  • If you are early on your journey to enter the market or are looking for general information, check out our “Doing business in South Korea” guide in the section below.
  • If you are closer to market entry, we can give you more detailed information how you should adjust your approach according the local way of doing business.
Market Studies

We share industry specific market studies and advice on customized market analysis.

  • If you are seeking industry-level information on specific market – we can offer Industry specific market study report on selected industries and markets (subject to availability).
  • If you need a market study that is specifically tailored to your company's needs – we help you to assess the market and to get help from right service providers and experts.

How to get started

  • If your company is exploring multiple potential export markets or if you have not used Business Finland's services before, please leave a contact request through our become a customer page.
  • If your company already has a contact person at Business Finland, please speak with that person first.
  • The contact information for our personnel is given on the lower part of the web page.

Office contact information

Business Finland, Finland Trade Center
17th Fl. Gran Seoul Tower 1, 33 Jongro, Jongro-gu, Seoul 03159, Korea

tel. +82 2 725 2076
fax +82 2 737 3107
fax +60 3 2162 8546 


Annual main trade shows and events

South Korea has a lot of exhibitions in many industries, please check for ones suitable for your company.

Contact person

Internationalization Services

Yoonyoung (Gloria) Choi

Advisor (Food, Consumer, Visit Finland, General Market Advice)
Seoul, South Korea
Internationalization Services

Kyung Min Kim

Senior Advisor (Maritime, Energy, Manufacturing, General Market Advice)
Seoul, South Korea
Internationalization Services

Youngsim Kim

Senior Advisor (ICT, Digitalization)
Seoul, South Korea
Internationalization Services

Yeon-mi (Emma) Lee

Senior Advisor (Bio&Circular, Cleantech, General Market Advice)
Seoul, South Korea
Internationalization Services

Suvi Sundquist

Country Director (General Market Advice)
Seoul, South Korea
Invest in Finland

Peter Bae

Senior Advisor (Investments to Finland)
Seoul, South Korea